Entrega Rápida RaiaDrogasil
Drogasil DrogaRaia
The fast delivery campaign for Drogaraia and Drogasil customers was the result of a partnership between Suno agency and Sailor Studio producer. A total of 472 videos were produced and aired on various platforms, including out of home, digital, TV, and cinema.
The campaign aimed to highlight the speed of delivery at the drugstores, using a simple and straightforward concept. Each video presented a common everyday problem and the quick solution found in the customers' pharmacies.
The comprehensive distribution strategy covered different channels such as billboards, displays in public transportation, social media, and streaming platforms. TV and cinema commercials were also employed to reach a wide audience.
The central focus of the campaign was the fast and efficient delivery offered by Drogaraia and Drogasil, demonstrating how convenience can make a difference for customers. The direct message and call to action sought to raise awareness among the audience about this feature of the drugstores, presenting them as an efficient option to address urgent needs.
Credits
Agency: Suno
Client: DrogaRaia + Drogasil
Year: 2023
Year: 2023
Sailor Studio
Executive Directors: Luccas Oliveira, Gustavo “GGA” Almeida
Project Manager: Gustavo Veloso
Motion: Rafael Matheus, Vitor Mendes, Nathalia Ali, João Mateus, Guilherme Micsik
Project Manager: Gustavo Veloso
Motion: Rafael Matheus, Vitor Mendes, Nathalia Ali, João Mateus, Guilherme Micsik
Art Assistant: Teidy Nakao
Audio: Evil Twin
Audio: Evil Twin
